Privacy Policy | Royal Arena

PRIVACY NOTICE

You trust us with your personal information, so we strive to always be clear and honest about how and why we will use it.

Read more about what we collect about you and your choices and rights.

OUR COMMITMENT
TO YOU

Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.

It is important that you know what personal information Royal Arena collects about you and how we use it.

If you’d like further information, or have any questions, please contact us using the details in the ‘Contact’ section below.

If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.

PRIVACY
NOTICE

How this notice applies to you will depend on the way in which you interact with us. For example, if you:

1. Create an account, purchase a ticket to one of our events, we will use the information you provide to the ticketing agent to fulfil our obligations to you in delivering that service, and, where you’ve told us to, keep you up to date about other events that may be of interest to you; and

2. Browse our sites, we use cookies to tailor your experience and provide a seamless experience.

Your choices and rights under each scenario are explained in more detail below.

SUMMARY

Click on ‘Learn More’ for more information or scroll down to read the full policy.

What Information We Have & Where We Get It
We collect and store different types of information about you when you create an account, buy tickets from our ticketing agents, attend our events, contact us, and use our websites, apps and social media.
Learn More

How We Use Your Information & Why
We collect and use your information for lots of reasons such as helping you get into the shows you love, sharing news, for marketing and as otherwise required by law.
Learn More

Who We Share Your Information With & Why
We share your information with Event Partner(s) – such as the co-promoter(s), ticketing agents, artist, or venue – as well as other third parties associated with the service provided.
Learn More

Your Choices & Rights
Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you.
Learn More

Looking After Your Information
We’re always taking steps to make sure your information is protected and to delete it securely when we no longer need it.
Learn More

Contact Us
If you have any questions or feedback about this notice, or how we handle your information, get in touch with us.
Learn More

WHAT INFORMATION
WE HAVE &
WHERE WE GET IT

When providing our products and services, we collect certain categories of personal information such as your contact details, purchase history, internet and electronic activity, and in some cases sensitive personal information where required or where you have provided consent.

When we collect your personal information, we store it in our customer databases, such as our customer services platforms to manage any queries you have, and our marketing systems in order to be able to communicate with you, subject to your choices.

Given the global nature of our business some of the products and services we offer may be differ and not be available in the market where you have an account.

• When you create an account and buy from us. When you create an account, purchase a product from us (such as VIP experiences or merchandise), we will collect your contact and billing information directly from you. When you register for a presale, we collect your contact information, including name, street address, zip and post code, email, phone number and credit card number.

• When you buy tickets to our events. When you purchase tickets to one of our events, or an event for which we are a co-promoter, or have a ticket transferred to you by a friend we will receive your information from ticket agents or e-commerce platforms used to sell tickets for our promoted and co-promoted events, or the venues we hire to put on the event. This includes your name, contact details and ticket purchase information, such as number of tickets bought and seat number(s).

• When you attend one of our events. When you attend one of our events, we collect your information via our free Wi-Fi (if you register to use it) and, if available, via cashless payment wristbands which can be used to access events and to make purchases onsite at the event.

• Fan images and CCTV. When attending an event at a venue or festival we collect your image and likeness whether this is through CCTV cameras or videographers or photographers on venue of festival sites. This is primarily collected for the safety and security of our fans; however, we sometimes use these images in our marketing or social media posts.

• When using our website and apps. When you use our websites or apps, subject to your choices, we use tracking tools like browser cookies and web beacons and technology like GPS and WiFi to collect information about you.

• Onsite safeguarding when attending an event. When attending an event at a venue or festival in order to provide a safe and secure site for you, we will process personal information about you.

• When posting ratings or reviews. When you post ratings and reviews, including uploading images or videos as part of your review, we store this information in our platform alongside information about you as the reviewer.

• When entering competitions. When you enter into competitions we run, we’ll use your information to administer your entry and contact you if you’ve been successful.

• When you contact our fan experience and customer support teams. When you contact our Customer Services teams with a query or provide us with feedback, we record that interaction.

• When you use social media and online public forums. When you use a social media feature within our website or apps, the social media site will provide us with some information about you.

• Geodemographic information. Subject to your choices, we collect or use suppliers such as advertising and marketing partners.

• Information used for health & safety purposes. Where required, we will collect information from ticket purchasers and attendees for compliance purposes.

HOW WE USE YOUR
INFORMATION & WHY

This section explains how we use your information and the legal grounds (or purposes) for which we use it.

1. For the performance of our contract with you

• When you make purchases.

• Event Partner(s).

• Contest, Competitions and Referrals.

2. Subject to your choices

• Marketing.

• Advertising & cookies.

• Market research & fan feedback.

• Images.

• Personalization.

• Location-based services.

• Commercial Partners.

3. For our overriding legitimate business interests

• To prevent or detect unlawful behaviour.

• Event security.

4. To protect your vital interests

• Health and Safety.

CONTACT US

Live Nation Entertainment, Inc.
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal

Last updated: [01/12/2025]

Privacy-RoyalArena@LiveNation.dk